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Kickstart
Your Brand's Sucess in China
Kick Start Your Brand's Success
in China
with Evaa.Media
About Evaa.Media
Evaa. Media is a specialised China social media company dedicated to helping international businesses build their brand, enhance visibility, and drive sales in the Chinese market. Based in Shanghai, we possess an in-depth understanding of the latest trends, changes, and nuances of individual businesses in China.
Where Local Insights Meets Global Impacts
Our Mission
Our mission is to support international brands in achieving their full potential in the Chinese market through tailored social media solutions that enhance engagement, visibility, and sales.
Our Vision
In an era where media evolves at lightning speed, our vision at Evaa. Media is to lead the charge by embracing continuous change and innovation. We aspire to be the trailblazers who not only navigate the dynamic landscape of China's social media but also set new benchmarks for success.
People
We are one team across three vibrant locations: Shanghai, Shenzhen, and London. Our global presence allows us to engage directly with diverse communities and leverage the collective expertise and experience of our entire team, driving innovation and success in the fast-paced world of social media.
Empower Your Business with
Chinese “Instagram”
The Red 小红书
Xiaohongshu, also known as RED or Little Red Book, is a prominent Chinese social media and e-commerce platform established in 2013.
1
Social Media
Users post photos, videos, and detailed reviews on a wide range of lifestyle topics, including beauty, fashion, travel, and home decor.
2
E-commerce
Xiaohongshu integrates shopping within the platform, allowing users to purchase products directly through the app from a vast selection of partnered brands.
3
Community Engagement
The platform fosters a highly interactive community where users engage through likes, comments, followers, and in-depth product reviews.
4
Influencer Marketing
Influencers and celebrities frequently use Xiaohongshu for product endorsements, significantly impacting brand visibility and driving sales.
5
Content Focus
Instagram highlights personal lifestyles and fashion trends through visually appealing photos and videos, while Xiaohongshu centers on detailed reviews, recommendations, and shopping-oriented content, integrating social media with e-commerce.
6
Recommendation Algorithm
Instagram's feed is largely based on who you follow, whereas Xiaohongshu's post recommendations are more influenced by the topics you browse or search for.
Why foreign brands need Xiaohongshu
User Demographics
Xiaohongshu’s user base is predominantly young female with nearly 70% of users are from first-tier and new first-tier cities in China. These users are known for their strong purchasing power and active engagement, making them a significant influence on market consumption trends.
Localised Market
The platform provides foreign brands with valuable insights into consumer behavior in China, enabling them to tailor their marketing strategies effectively.
Easy of Entry
Xiaohongshu’s integration of e-commerce with social media simplifies the market entry process for foreign brands. The platform supports direct sales through its app, making it easier for international brands to reach Chinese consumers without the need for a complex distribution network.
What other social media platforms do you use ?
01. Weibo
Weibo: Often referred to as China’s Twitter, Weibo is a platform that allows brands to share content quickly and engage with a broad audience. It’s ideal for real-time updates, brand announcements, and leveraging trending topics.
02. Douyin
Douyin: Known internationally as TikTok, Douyin is China’s leading short-video platform. It’s highly effective for creating engaging, viral content that resonates with younger audiences. Brands use Douyin for creative video campaigns, influencer collaborations, and product showcases.
03.WeChat
WeChat Channels: WeChat Channels (视频号) is an extension of the WeChat ecosystem, focusing on short videos and live streams. It offers a seamless way for brands to connect with WeChat’s vast user base through visually rich content, making it an integral part of integrated marketing strategies.
Our Services
Our social media marketing expertise in Redbook is designed to help you reach and engage with your target audience, build brand awareness, and drive business growth and success.
Account Management
Our account management service is designed to expertly handle and operate your social media account on your behalf, helping you achieve your marketing and branding goals.
Our Account Management Services Include:
Account Positioning | Social Media Profile Setup
Weekly Topic Planning | Content Creation and Posting | Regular Account Maintenance
Monthly Performance Reports
Advertising
We specialise in creating and executing advertising strategies that are tailored to your brand’s needs. Our approach ensures that your campaigns are not only effective but also efficient, maximising your return on investment.
Our Advertising Services Include:
Competitor Analysis | Content Creation
Paid Ad Placement | Tracking and Optimisation
Social Reputation Management
KOL Management
We understand the power of Key Opinion Leaders (KOLs) in shaping brand perception. Our KOL management services are designed to maximise the impact of your campaigns by strategically aligning your brand with the right influencers.
Our KOL Management Services Include:
Goal-setting | KOL Selection and Mapping
Contracting and Collaboration | Real-Time Performance Tracking
Distributor Management
We provide comprehensive distributor management services to ensure that your products reach the right markets through effective and well-trained distribution channels. Our approach is designed to maximize the efficiency and impact of your distributor network.
Our Distributor Management Services Include:
Recruitment Planning | Identifying Potential Distributors | Product Training | Tracking & Evaluating
Our Capabilities
Where Local Insights meets Global Impacts
01
Comprehensive Social Media Consultation
We offer end-to-end social media consulting services tailored to your business needs, ensuring a strong and effective presence across various platforms, including Xiaohongshu, WeChat and KTT
02
Campaign Promotion
From strategy development to exectuon, we manage campaigns that are designed to engage your target audience and achieve measurable results effectively
03
Localized Content Creation
Understanding the cultural preferences of the Chinese market, we create content that speaks directly to the local audience, ensuring higher engagement.
04
KOL Management
Leverage the power of Key Opinion Leaders (KOLs) to amplify your brand’s reach. We carefully select and manage collaborations to ensure that they align with your brand values and objectives.
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